New In

New In

Filter 37 products

🎁 Get a FREE gift when you spend £50 • 2 gifts at £75 • 3 gifts at £100

Step into the world of brand-new playtime magic! For over 230 years, Jaques of London has been creating toys that inspire generations, and these latest arrivals are no exception.

Each piece has been thoughtfully designed by our UK team to suit different developmental stages, blending timeless quality with fresh imagination. From hands-on learning to pure creative fun, our newest toys bring the wonder of traditional play into today’s world!

Discover the latest toys and games crafted to spark joy, curiosity, and learning, made to be loved today and cherished for years to come.

Read More
New arrivals at Jaques of London are worth knowing about because each one meets the same standard we have held since 1795: solid wood, honest craftsmanship, and genuine play value. Browse here first for gifts and additions that will outlast childhood.

New In: your questions answered

How do I know a new Jaques toy is suitable for my child's age?

Every product page carries a clear minimum age recommendation based on safety testing and developmental fit. As a general guide, simpler tactile wooden pieces suit children from 12 months, strategy and card games are typically pitched at 6 and above, and more complex sets carry a 10 or 12 plus rating. When in doubt, the lower end of the range is always the safer choice.

What materials are Jaques new arrivals made from?

The majority of new Jaques pieces are made from FSC-certified solid wood, finished with non-toxic paints and lacquers. Some sets include food-grade silicone or cotton components where appropriate. We avoid MDF and cheap composites. The material information is listed on each product page so you know exactly what you are buying before it arrives.

How should I care for a new wooden Jaques toy?

Wipe wooden pieces with a slightly damp cloth and dry immediately; never submerge them in water or put them in a dishwasher. A very light rub with beeswax polish once or twice a year keeps the wood nourished and looking good. Store in a dry place away from direct heat sources. Treated this way, a well-made wooden toy can genuinely last decades.

Why should I choose a wooden toy over a plastic one?

Wooden toys tend to be heavier and more satisfying to handle, which matters for younger children developing fine motor skills. They do not crack or splinter the way cheap plastic does, they age gracefully rather than looking tatty, and at end of life they are biodegradable. Many parents also find wooden toys quieter and less visually cluttered, which makes focused play easier.

What makes a Jaques new arrival a good gift choice?

A Jaques toy arrives in gift-ready packaging and carries a name that has been respected in British homes since 1795, which gives the gift a sense of occasion without you needing to add much. Because the pieces are built to last, the recipient keeps it rather than discarding it after a few months. That longevity makes it better value and more meaningful than most high-street alternatives.

How do I choose the right new Jaques toy when I am not sure what the child already has?

Start with the child's age and then think about whether they are more drawn to physical, creative or thinking play. A building or stacking set suits toddlers who like to move and make. A strategy game suits school-age children who enjoy a challenge. If you genuinely cannot decide, a classic two-player game such as chess or draughts is almost never duplicated and suits a wide age range.

Are new Jaques toys likely to become heirlooms, or is that just marketing?

It is an honest claim rather than a marketing one. The construction methods we use, mortise joints, solid wood boards, hand-finished pieces, are the same methods that produced sets still in use in British families today after 50 or more years. The key condition is reasonable care: keep wood away from sustained damp and heat, and the pieces will outlast the child they were bought for.

Jaques of London · Britain's oldest games and toy maker · Est. 1795